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We Have Solutions for All Young Women Entrepreneurs
Business Technology
The main topic of this course is Business Technology. It explains what is the role and importance of technology in modern enterprises. Everyday new business technologies are invented in various areas - whether in marketing, finance or customer service for example. To run a successful business in this technological age, entrepreneurs have to employ a set of management practices, tools and innovations designed to ensure the use of technology is optimized across the company, and to allow them to reach competitive advantages.
To achieve that, this first course is broken down into six modules, each focusing on a specific aspect of business technology.
The course aims to make available to youth workers and young female entrepreneurs content that allows you to understand the challenges of today’s business regarding digital improvement. The knowledge you will gain will help you embrace the technology skills necessary for your organization.
What is the Role that Consumer Empathy Plays in Market Research? How understanding your audience’s struggles, and demonstrating respect and empathy with your business solutions, can help you achieve your business goals?
In this module, we discuss what is the importance of empathy as “the ability to recognize and share the emotions of another person”, in understanding not just what customers (current and prospective) are doing, but why they are behaving, thinking and feeling in certain ways, or why they are not.
To read more, download the PDF from the following links:
English version: Market Search and Customer Empathy
Dutch Version: Marktonderzoek en empathie van klanten
Italian Version: Ricerca di mercato ed empatia con il cliente
Macedonian Version: Истражување на пазарот и емпатија на клиентите
What does MVP mean in relation to setting up your business venture? How the “Lean Startup” shaped the business creation process, and why do we need the ‘minimum viable product’ in the first place.
In this module we dive in the details surrounding the initial stage of creating the first workable (and saleable) version of your new business concept. We will explore how you can utilize your MVP for moving your company in the right direction by making a product that people will actually want to use and pay for, generating initial revenue.
To read more, download the PDF from the following links:
English version: Developing and Validating Solutions and MVPs along with the Appendix
Dutch version: Ontwikkelen en valideren van oplossingen en MVP_s
Italian version: Sviluppo e convalida di soluzioni e MVP
Macedonian Version: Развивање и потврдување решенија и МОП
Entrepreneurial success, as well as impact, directly or indirectly gets affected by the environment or ecosystem in which it is operating its business. Given that the Entrepreneurial and Technological Ecosystems could be described as a blend of social, economic, cultural, political and tech components within a region, you as a provident entrepreneur should be able to navigate them smoothly, consider and exploit their potential and opportunities.
In this module we explore the key domains of these systems and the major implications for your business deriving from them.
To read more, download the PDF from the following links:
English version: Entrepreneurial and Technological Ecosystems
Dutch version: Ondernemings- en technologische ecosystemen
Italian version: Ecosistemi imprenditoriali e tecnologici
Macedonian Version: Претприемачки и технолошки екосистеми
How to Design a Winning Business Model? The quest for sustainable advantage begins with the business model. The new technology-based and low-cost business solutions are reshaping industries and redistributing profits.
This module is dedicated to exploring the ways by which companies create and capture value through their business models, and the importance of innovative business design as a tool for sustainable competitiveness.
To read more, download the PDF from the following links:
English version: Business Model Design and Innovation along with the Appendix
Dutch version: Businessmodel Ontwerp en Innovatie
Italian version: Progettazione e innovazione del modello di business
Macedonian Version: Дизајн на бизнис модел и иновации
Ideas, knowledge and innovation are key assets for every contemporary business. Intellectual property helps to ensure that these valuable assets are properly safeguarded so that enterprises are rewarded for their inventions and successful business ventures.
Now, more than ever, is vital to understand how to protect your intellectual property. This module is dedicated to the most important things you should consider in order to protect the creations of the mind - inventions, literary and artistic works, symbols, names, images, and designs, used in your business.
To read more, download the PDF from the following links:
English version: IP and Legal Issues for Technology Focused Firms
Dutch version: IE en juridische kwesties voor technologiegerichte bedrijven
Italian version: Proprietà Intellettuale e questioni legali per le aziende focalizzate sulla tecnologia
Macedonian Version: ИС и правни прашања за фирми фокусирани на технологија
Modern marketing often can get too overwhelming to handle. Understanding your audiences, channels and choosing the right marketing instruments to address them properly is one of the most important things forming your entrepreneurial journey.
The module explores advanced marketing techniques for promoting your tech startup, and how to best structure and implement them.
To read more, download the PDF from the following links:
English version: Sales and Marketing for Technology Startups along with the Appendix
Dutch version: Verkoop en marketing voor technologie start-ups
Italian version: Vendite e marketing per startup tecnologiche
Macedonian Version: Продажба и маркетинг за технолошки стартапи
Social and Environmental Entrepreneurship
The main topic of this course will be “Social and Environmental Entrepreneurship”. Over the last two decades, an increased sense of social and environmental awareness grew as the society realized how its everyday activity could affect the environment and how socially destructive the behavior of many businesses was. In this way, running an organization with a positive social and ecological impact, which addresses social and sustainable issues, becomes one of the main concerns for nowadays businesses. And so, new types of entrepreneurship have emerged.
This second course will be broken down into five modules, each of these modules focusing on a specific point of social and environmental entrepreneurship.
This course will prepare you for the new challenges of organizations concerning social and environmental issues. You will understand how their activity could impact a global scale and learn to cope with the complexity of doing social and sustainable entrepreneurship. Moreover, through this content, you will discover the role of governments, particularly of the European Union, in these new ways of running a business.
Before you even start anything, the first thing to do, is ask yourself ‘what is this, why am I doing it and who will benefit from this?’ Simple as that, the first step has been made.
Considering this, before we dive in and explain in details what is needed to be a Social Entrepreneur we have to go through the introduction of ‘What is actually social entrepreneurship?’ Boring you might think, but no. The essence of Social Entrepreneurship is understanding it at first, and all facts considered, it is simple as it sounds.
To read more, download the PDF from the following links:
English version: Introduction to social entrepreneurship
Dutch version: Sociaal en Ecologisch ondernemerschap
Italian version: Introduzione all_imprenditoria sociale
Macedonian version: Социјално и еколошкo претприемништво
The 3rd sector is considered to be an umbrella term and it includes a variety of organizations that have different structures, purposes but they don’t belong to the public sector, not the private sector. This sector can also be called the voluntary sector, NGO or non-profit organizations.
There are many reasons why this sector is of utmost importance to the business sphere.
To read more, download the PDF from the following links:
English version: Why the 3rd sector?
Dutch version: Waarom de 3e sector?
Italian version: Perché il terzo settore?
Macedonian version: Зошто третиот сектор?
Imagine you have a project, no matter if it is simple or complex in its nature, you immediately have people who will show interest in your project. These people are, the ones who we call stakeholders, in this case your stakeholders.
Stakeholders can appear in different forms and size and the interest that they have in your project can vary, or maybe you would like to get their interest on the topic. They can be directly or indirectly interested, and they can also influence your work in the same way.
To read more, download the PDF from the following links:
English version: Understanding the stakeholder environment
Dutch version: Inzicht in de stakeholderomgeving
Italian version: Comprendere l_ambiente degli stakeholder
Macedonian version: Разбирање на околината на засегнатите страни
Even though Corona Virus Pandemic brought additional challenges to the third sector, we are still facing problems that existed even before the pandemic happened. According to various researches, the majority of third sector organizations (90%) have experienced some kind of negative impact as a result of the pandemic and these will be felt in the time to come.
We are going to analyze the current issues and talk about all the issues that the third sector has been facing during the past few years.
To read more, download the PDF from the following links:
English version: Current issues in the 3rd sector
Dutch version: Actuele vraagstukken in de 3e sector
Italian version: Temi attuali nel terzo settore (ITA)
Macedonian version: Актуелни прашања во 3тиот сектор
The EU's Green Deal is the primary new growth plan for transforming the EU economy to a more sustainable model. The EU Green Deal, which was presented in December 2019, has as its main goal for the EU to become the first climate-neutral continent by 2050, resulting in a cleaner environment, more affordable energy, smarter transportation, new employment, and a higher overall quality of life.
Knowing more about the eco initiatives means understanding the ways on how we try to save our planet.
To read more, download the PDF from the following links:
English version: The European Green Deal
Dutch version: De Europese Green Deal
Italian version: Il Green Deal Europeo
Macedonian version: Европскиот зелен договор
Entrepreneurial Finance
The main topic of this course is the Entrepreneurial Finance. One describes Entrepreneurial finance as a process of "search and matching" between entrepreneurs proposing their innovative ventures and capitalists selecting and financing the most profitable projects.
When an entrepreneur wants to start a new business, one of the main questions is: How to fund it? There are multiple ways to finance a new business, so being aware of them improves the chances of the entrepreneur getting the appropriate financing to meet its specific needs.
To do that, this last course will be broken down into four modules, each of these modules focusing on a specific point of entrepreneurial finance.
The entrepreneurial finance course will prepare you to be competent in entrepreneurship and corporate finance management skills. It will allow you to understand financial planning and decision-making needs for entrepreneurial ventures, including startups and new businesses.
Do you have a great business idea? Do you want to start your business, but you are short of funds? How do you put ideas into action and how do you implement those actions? Are the finances the only thing needed? How much money can and should be raised, when and from whom? New entrepreneurs are often faced with many challenging questions about financing once they develop a business plan.
After completing this module, you will be able to describe typical financing strategies across different phases of the company lifecycle and understand the benefits and risks associated with different funding options. Getting from an idea to an actual business.
To read more, download the PDF from the following links:
English version: Idea tools and techniques
Dutch version: Idee tools en technieken
Italian version: Strumenti e tecniche di idee
Macedonian version: Идеи алатки и техники
What do the most recognizable start-ups such as Apple or Amazon have in common? These and many similar companies that have achieved international success have raised capital for development from business angels. Business Angels, aka private investors, can support a new business not only with an injection of money but also with experience and a network of contacts. After all, who you know and the people that you know, who do they know is crucial in a good start in business.
In this module, you will find out how to find angel investors, what support you can receive, what form can cooperation take and how to prepare your business for an angel investing pitch.
To read more, download the PDF from the following links:
English version: Business Angels
Dutch version: Zakelijke Engelen
Italian version: Business Angels ITA
Macedonian version: Бизнис ангели
Small and medium-sized enterprises that have an idea for an innovative investment and are looking for funds for its implementation should consider using venture capital. Microsoft, Google and Youtube received venture capital investments in their early days, and now they set an example for new businesses. Would you like to know how to attract venture capitalists?
Check this module to find out what venture capital is and how it works, how venture capitalists evaluate potential venture opportunities and the benefits of venture capital funds.
To read more, download the PDF from the following links:
English version: Venture Capitals
Dutch version: Durfkapitalen
Italian version: Capitale di rischio
Macedonian version: Ризични капитали
Potential mergers and acquisitions are even a starting point of a new business venture. Planning exit routes help the entrepreneurs determine how they can sell or close the business. It’s important to set up an exit strategy early on for your business because it allows you to create a business model that harmonizes with the chosen exit strategy. The exit strategy will affect many future decisions, but if you plan everything wisely, it will also help increase the profit you can get by giving up the company.
This module explains the importance of an exit plan, business exit reasons, types of exit strategies and how they should be structured, and also general principles for successfully selling a business.
To read more, download the PDF from the following links:
English version: Exit routes
Dutch version: Uitgangsroutes
Italian version: Vie di uscita
Macedonian version: Излезни правци
It’s time to get from an idea to an actual business. Last webinar will be focused on starting a business and more specifically, how to build a foundation that lasts. We will discuss common mistakes when starting a new business, employer branding in the first year of business, as well as personal branding for entrepreneurs. We will put an accent on your mindset > your business plan. In the end, we will find out all about attracting and retaining the right talent.